West Coast designer Phillip Lim celebrates the spirit of South Florida—pastel, palm trees, and all—at his new Bal Harbour Shops Boutique.
Designer Phillip Lim is bringing his California spirit to his newest locale at Bal Harbour Shops.
Floridians, kick up your heels! In early November, the first 3.1 Phillip Lim boutique arrives at Bal Harbour Shops. The management team at the upscale retail mecca had been actively courting the Orange County, California, native, so when a prime location became available, the designer said the decision to open was a no-brainer. “Coming from California sun, sand, surf, and palm trees, when this [opportunity] came about, we jumped at the chance,” says Lim, noting that Bal Harbour is one of the highest-trafficked malls in the country.
Lim, who named the line 3.1 Phillip Lim for the year he both turned 31 and founded the label—a move he now calls “cleverly naive”—embraced the project. The Bal Harbour location joins two boutiques in the US, in New York and Los Angeles, and Lim says he adapts his retail concept to each locale. For Bal Harbour, he infused the store with a pastel Art Deco color palette—a nod to South Beach architecture—and brought in vintage furniture inspired by images of living rooms in Boca Raton. The boutique also features a stone, steel, and glass storefront, and concrete floors with brass inlays. Lim even commissioned a custom rug in the shape of a palm tree. “It was so much fun,” he says. “I got to work with pastel colors, which I love, and it allows me to stretch my creativity with my love of interiors. I’m a firm believer in keeping up the neighborhood feel.”
A proponent of brick-and-mortar, Lim says his physical stores—now counting 17 worldwide—help to offset the empty experience of buying fashion online. “A touch of the button cannot explain the magic of the clothes,” he notes. “Sure, I embrace technology, but we’re building our online platform at the same time we’re beefing up our brick-and-mortar presence. You need one to support the other. One cannot exist without the other.”
As for fashion, stylistas can expect 3.1 Phillip Lim’s signature deep-in-the- city aesthetic; look for Eastern influences in the Fall 2016 collection and a nod to his upbringing with West Coast bohemian infusions in the resort collection. Lim is also focused on curating assortments to fit the Floridian sensibility and lifestyle. To that end, he has created a number of exclusives for the boutique: a botanical floral short-sleeve dress with cutout side details ($695), a botanical floral bomber jacket ($795), and a Soleil mini chain shoulder bag that Lim says he wishes he could wear.
“It would be silly of us to bring New York-style clothes and disregard what the weather is like, what the lifestyle is like, what the people and cultural ethnicities are like [in Florida],” Lim explains. “That would be so arrogant. That’s not what we are.” Bal Harbour Shops, 9700 Collins Ave., 305-720-2501