Pop Up Grocer is truly revolutionizing the grocery shopping experience while supporting small businesses and healthy-driven endeavors. As a go-to destination to discover new grocery items, the store emphasizes its commitment to some of the most innovative products in food, beverage, home, pet and body care.
Walking through a Pop Up Grocer is essentially scrolling through your Instagram feed, as they feature some of the buzziest brands of our generation including Ghia, Magic Spoon and so many more.
Pop Up Grocer launched in 2019, and has since opened locations in New York, Los Angeles, Chicago and Austin. Pop Up Grocer is excited to be opening its doors in the Sunshine State for a month, starting on January 28 through February 27. Located in the heart of Wynwood at, 171 NW 23rd Street, the pop-up will be showcasing all of their favorite brands in the food and wellness space.
We had the opportunity to catch up with founder Emily Schildt to talk all about the Miami pop-up and pick her brain on some of her top brands.
What inspired you to start Pop Up Grocer?
I worked with small food companies, as a brand marketing consultant, prior to starting Pop Up Grocer. And I got to witness firsthand just how difficult it is for them to get on retail shelves—and that even when they do, it’s hard for them to be seen. A typical grocery store is over 40,000 square feet, and holds more than 40,000 products. It’s an almost impossible task to shop, unless you know what you’re looking to buy. And if you do, then you aren’t really discovering anything new. I wanted to create a space that would support newcomer brands and their better-made products, and simultaneously be a joyful destination for discovery for the shopper. Imagine–a navigable space full of only the things you want to buy, and none of the riff raff.
What drew you to Miami as your next pop-up location?
Our destinations are primarily selected at the intersection of 1) where the brands we feature want to gain valuable exposure and 2) where our community requests that we go. Across the board there has been a lot of interest in Miami. And then, separately, we’ve been watching the immense growth the city has experienced. Of course, Miami has always been a vibrant metropolis with such a unique energy, which we’re attracted to, thus the recent heightened attention was the cherry on top.
What are some of your favorite items within the store?
Oh, I can’t answer this question! That’s like asking a parent to pick a favorite child. But, if I must (I mean, parents do have favorite children…), I’m really excited about De Soi, which are non-alcoholic aperitifs, as I’m cutting back on drinking right now/this year. I also love anything with phyllo dough—sign me up—so I’m really into Balkan Bites, which you can find in our freezer. And I’ve been popping a daily seaweed bite via Rootless, a morning ritual I’ve come to look forward to. Seaweed is a total powerhouse of nutrients and vitamins.
Are you planning on any Miami-specific products and/or elements?
Though our concept doesn’t have a local focus, about 5% of our brands are Miami-based. We also specifically identified a sunscreen for Miami beach goers: Vacation. It’s free of all the nasties, which is what makes it PUG-approved, but it also comes with its own playlist (via QR code), which just makes it fun.
I know you give 5% of in-store sales to The Fund. Why this organization?
We created The Pop Up Grocer Fund “The Fund” in 2020, at the height of the pandemic and civil unrest in the country. Historically, we’d given 5% of in-store sales (we’ve donated a percentage of our profits from day 1, even as a bootstrapped business) to a local organization of our community’s choosing. But, in the harsh light of recent events, we were motivated to align our charitable contribution with our values and mission. Through it, we give cash and a collection of services across our creative network to one emerging brand and its founder, to undergo a rebrand, to prime them for success at retail.
Photography by: Courtesy Jeff Marini