The Design District is quickly becoming a go-to location for many athleisure brands including Preview, the all-in-one wellness and health focussed store. The new, unique storefront combines all elements of health and wellness from activewear, at-home fitness to nutrition.
Founded by wellness curators Wesley Collins and Geoff Harris, the two hope to reimagine the future of retail. The Preview storefront is so much more than the brands they sell, Co-Founder Harris expressed “Outside our four walls, Preview’s mission is to make the Design District the hub for social fitness in South Florida.”
Nnotable brands found within the retail space include Athletic Propulsion Labs (APL), B Yoga, Cadence Candle, Chimi, CLMBR, Devialet, Electric & Rose, Forme Life, Form Nutrition, HigherDOSE, Hyperice, Lilybod, Spiritual Gangster, SMPL, Ultracor and Varley. With these brands at the focus, there is no doubt Preview will reach their mission.
Preview has partnered with award-winning design agency Rosie Lee Creative on the design process for the store, whose end results blend together notable New York City storefronts New York’s Dover Street Market and Alo Yoga.
Upon arrival, the design of Preview will grab your attention the moment you walk in. From the large 12-foot illuminated footwear installation wall by APL, to previews of some recovery-centric brands including massage guns from Hyperice and the popular sauna blankets from HigherDOSE, this is truly a one-of-a-kind retail experience.
“Together with Co-Founder Geoff Harris and our VP of Merchandising, Sydney Halela, we are thrilled to bring Preview to Miami. A concept in which we merge fitness, health, commerce and the shopping experience to create an innovative destination where consumers can connect with and experience their favorite online brands under one roof” said co-founder Collins.
Preview is kicking off opening week with a HIIT Class alongside cult Miami favorite, Anatomy Fitness. This workout class is just a glimpse of the various events the brand plans to put on throughout the Miami fitness community.
Located at 3806 NE 1st Avenue, Preview will now become a go-to destination for fitness clothes, health conscious brands and so much more.