The Florentine fashion house Pucci dazzled Miami Art Week with its “Pucci Fun Fair,” an immersive and vibrant celebration that took over the Miami Beach Botanical Garden on Dec. 3.

Photo By: Miguel McSongwe/BFA.com

Dreamt up by Artistic Director Camille Miceli, the event encapsulated Pucci’s signature blend of luxury and playfulness with whimsical attractions like “Puccified" carnival games, fortune tellers, gelato stands, popcorn machines, and inventive installations all infused with the brand’s iconic psychedelic prints.

Photo By: Lucas Possiede

The event welcomed a number of notable guests, including famed performing artists Gunna and Saint Jhn, art world luminary Diana Widmaier Picasso, hotelier Alan Faena, Trina, Bruna Lirio, Kristen Noel Crawley, Paola Alberdi, Tinx, Georges Coupet, Carolina Lindo, and more, who all added to the evening’s glamour.

Photo By: Miguel McSongwe/BFA.com

The evening culminated in a disco party, with Italo-disco beats from Disco Bambino luring guests to the bright pink dancefloor.

Beyond the Fun Fair, Pucci’s footprint extended throughout the city with their bold prints adorning entrances and sidewalks of iconic Art Basel venues. These creative interventions reinforced the brand’s connection to art and culture, a signature of Miceli’s tenure.

Photo By: Miguel McSongwe/BFA.com

From its immersive lounge with patterned seating to collectible Pucci tote bags for fair attendees, Pucci turned luxury fashion into a lifestyle experience, leaving pops of color throughout the city to share its joie de vivre.