Pura Vida is making its way around Miami, one neighborhood at a time and the newest addition to the restaurant's roster is Brickell.
The new Brickell location marks Pura Vida’s tenth outpost in Miami, bringing its delicious health-forward cuisine across the city.
Located in the heart of Brickell, just steps away from Brickell City Centre, the location spans 2,400 square feet with ample seating both indoors and outdoors. Staying true to the brand's Miami Beach flair, the restaurant is designed with many natural tones making the space bright and inviting.
Omer Horev, Chief Executive Officer and Founder of Pura Vida expressed, “Brickell, in my eyes, is the perfect bustling central location for Pura Vida’s next home,” he continued, “New concepts, businesses, and people from all over the world are coming to Brickell as it has quickly become a hub for every industry under the sun. We are continuing to leave our mark on Miami as Brickell will be our tenth expansion location. We couldn’t be more proud of our brand’s growth and the support we’ve received from the community throughout the years which has pushed us to continue to grow and tap into every market of this great city of ours.”
In honor of the new opening, Pura Vida is excited to announce new menu items which will be exclusive to the Brickell location. Additional items include beet juice, sweet potato dishes and a variety of new wellness shots. The menu will also include all of Pura Vida’s classic dishes including the All-Day Breakfast Menu, delicious salads and wraps, acai bowls, smoothies, cold-pressed juices and more.
Jennifer and Omer Horev founded Pura Vida in 2012, and have since taken over the Miami health-centric culinary scene. With locations in South of Fifth, Design District, Bay Harbor, West Palm Beach, Coral Gables, Edgewater, Aventura, West Avenue, La Olas and growing, the restaurant has become a total hotspot for breakfast, lunch, coffee and more.
“As the evolution of Pura Vida naturally unfolds, we are continually motivated to push for new opportunities to help and give back to our surrounding communities through meaningful partnerships with local organizations and charities,” said Jennifer Horev, Chief Brand Officer of Pura Vida. “We focus heavily on sustainability and are constantly trying to push the envelope for a better environment, starting right here in Miami. We have transformed Pura Vida into a health-conscious, lifestyle brand that we hope can resonate heavily with the new Miami markets we’re expanding to now and in the coming years.”
Opening its doors on February 17, Pura Vida Brickell will now become a go-to destination in the vibrant neighborhood.
On the heels of this exciting opening, the restaurant is already planning for its next locations in Sunset Harbour, Miracle Mile and South Miami in the upcoming months.
Photography by: Courtesy Pura Vida