It’s almost Valentine’s Day, and you know what that means—it must be “Love on the Brain.”
Rihanna’s Savage x Fenty lingerie company is bringing some serious romance this Valentine’s season, and the global superstar steps into the role of Cupid for the fashionable campaign.
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Dubbed “Love Your Way,” this collection features intimates, loungewear, and sleepwear, and it is showcased in promotional images that celebrate love in the many ways that it touches our lives.
“Valentine’s Day is a time to celebrate love in all its forms,” Rihanna is quoted in a press release. “At Savage X Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so."
A whole host of celebs join the campaign to show off the love in their lives. Love Is Blind stars Serena Page and Kordell Beckham show off for romance, TikTok influencers and sisters Hayley and Jules LeBlanc display familial love, and models Jade Gordon, Minami Gessel, and Noni Cyngor stand in for the love we feel between friends.
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The collection is broken down into a few categories. Loveline features satin and lace combos in panties, bras, garters, skirts, gloves and more. Les Roses includes lacey lingerie pieces. There are looks for him and her, and much to explore, so see more of the collection pieces below and shop all the looks at savagex.com.
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Photography by: Courtesy of Savage x Fenty
