Rolls-Royce Debuts The Black Badge Ghost With A Cruise Through Miami

By Paige Mastrandrea By Paige Mastrandrea | December 9, 2021 | Culture, Style & Beauty, Feature,

ROLLS-ROYCE DEBUTS ITS SEXIEST GLOBAL LAUNCH YET IN MIAMI WITH THE BLACK BADGE GHOST.

PHOTO BY JAMES LIPPMAN

Tapping into the celebrated brand’s alluring alter ego, Rolls-Royce (@rollsroycecars) releases its purest Black Badge yet—the Black Badge Ghost, capturing the darker aura of post-opulence. With a motif that centers around a sophisticated, darker treatment that caters to a younger generation of car collectors, Rolls-Royce chose Miami, undoubtedly one of the world’s sexiest cities, to debut this new beauty in a strikingly memorable fashion. Capturing the true essence of the beautiful beast, the brand set the scene in a spooky setting where the Black Badge Ghost made quite the entrance, capturing guests with its unrivaled spirit and character—achieving an astounding balance of being both technologically advanced and aesthetically pure. Featuring a 6.75-liter V12 engine with increased 591 hp and 644 ft-lb torque; striking Turchese leather and technical carbon veneer; and a bespoke alloy wheel in the Black Badge motif engineered from 22 layers of carbon fiber, the Black Badge Ghost captures the brand’s most devilishly stunning alter ego to the highest degree. “We all have a slightly darker, naughtier, more alternative side that we want to express now and then,” says Rolls-Royce Director of Global Communications Richard Carter. “The Black Badge Ghost reignites the brand with this in mind, speaking to an edgier side of Rolls- Royce and lowering the age profile of the client.” Evoking the purest form of Black Badge, its presence exudes so much more than just a luxury automobile. “Black Badge is not just a car, it is about a lifestyle,” Carter continues. “You either have it or you don’t.”

PHOTO BY JAMES LIPPMAN