Aficionados of antique, vintage, and one-of-a-kind treasures are buzzing about RubyLux, a new global marketplace for luxury pieces.
This nearly four-foot-tall blue Murano glass chandelier by the Italian company Mazzega (c.1970) is one of the many exotic items available through RubyLUX.
E-commerce and online auction sites are booming, with those catering to the upper end of the market leading the way. Since it debuted last October, RubyLUX has turned the traditional online marketplace model on its head by allowing dealers to purchase a monthly subscription instead of being charged a listing fee or commission on individual items. “That gives us more flexibility in making communication transparent between dealers and consumers,” says founder and CEO Tom Johnson, who in 1998 launched Ruby Lane, a curated online marketplace for antique high-end jewelry, fine art, glassware, vintage fashion, and other collectibles.
RubyLUX is Johnson’s next endeavor, in which he brings his 18 years of success in e-commerce and his experience as a collector of antiques and objets d’art to an elite audience of purveyors and consumers. “It’s a luxury industry, so being able to curate that effectively involves knowing the industry firsthand,” he says. “I’m an avid collector of a wide range of things, which helps me formulate the best way to connect dealers and clients.”
A select team contributes years of expertise and strong relationships to RubyLUX, which offers both antiques and 20th-century art, jewelry, watches, fashion, and décor pieces, as well as a luxury lifestyle e-zine, LuxPOP!. “My staff is very knowledgeable in antiquities, art, and vintage,” Johnson says. “We’re looking for the best, so I’m relying on the relationships [they] have built over the years to provide that.”