By: Robert Lovi By: Robert Lovi | March 28, 2022 | Culture, People, fashion,
Fashion Entrepreneur, Creative Director, and Founder of SENA Lifestyle Studio, Brittany Peltz Buerstedde, is teaming with Saks Fifth Avenue on lifestyle and wellness.
On Mar. 25, Saks Fifth Avenue and Brittany Peltz Buerstedde celebrated their collaboration in Miami. This celebration of children's fashion and dancing took place at a private property in Sunset Harbor.
For this celebration, Brittany curated a pop-up shopping experience with premium ready-to-wear, accessories, beauty and wellbeing, and children's things. Guests were able to shop a selection of Saks brands, personalize their purchases, and bring their children along to enjoy a choice of kid's activities and Mady's Dance Factory performances.
"I loved the unique performance-based aspect of this event which put children center stage. Dance is a big part of our everyday lives with both my daughters (Eva and Lila Rae Buerstedde) competing with their wonderful studio, Mady's Dance Factory –but I believe that dance has made its way into a lot of people's lives during the pandemic with Tik-Tok giving everyone a platform to share and be inspired. It was exciting to be able to celebrate both dance and fashion in a very special way and touch on a theme that has in one way or another inspired all of us," said Brittany.
Brittany will host various events with Saks throughout the year, ranging from pop-ups to debuts, cocktails, and dinners, all celebrating all things lifestyle and wellness.
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Why did you decide to launch a project like SENA so rooted in lifestyle and spirituality?
Brittany Peltz Buerstedde: SENA was born out of a personal move and lifestyle shift for our family. During the pandemic, our and everyone's world was turned upside down, and through this came an opportunity to re-examine how we were living and raising our family. With our move out of NY, we were able to be intentional in creating a new normal for our family through prioritizing spirituality, balance, and a fulfilled life -all of the values that were carried into the launch of SENA as well- a direct reflection of a personal chapter for me.
What can we expect from your collaboration with Saks?
Brittany Peltz Buerstedde: Exciting events and pop-ups like our most recent celebrating fashion, dance and kids! Think wellness, home, and motherhood - everything I'm most passionate about. You can always expect a fun surprise.
Will SENA be launching more items, or do you expect to bring more brands on board for this project?
Brittany Peltz Buerstedde: Eventually, but right now, we are working on a very exciting collaboration that will bring a new aspect to the boutique –in line with my love for health and wellness. Stay tuned.
What is the primary goal of SENA and, overall, the goal of this collaboration?
Brittany Peltz Buerstedde: The goal of SENA is to provide a platform where I can give access to some of my favorite brands that celebrate spirituality, wellness, and motherhood - and celebrate living in the most meaningful and aligned way. The collaboration with SAKS celebrates all of those values and everything I'm most passionate about on a larger scale –from pregnancy, children's wear, and fashion to overall health and wellness. The intersection of these gives life to my vision and perspective –while bringing fresh energy to such an iconic brand.
Will people be able to see this collaboration in other cities or just in Miami?
Brittany Peltz Buerstedde: We will definitely look to expand our collaboration to other cities outside of Miami –mostly likely tapping into my time and ties to NYC.
What is your decor inspiration centered on lifestyle and wellness? Is it nature, people, etc.?
Brittany Peltz Buerstedde: My decor inspiration is definitely inspired by nature and spirituality and centered around creating sacred space within the home.
What do you want to come out of this collaboration?
Brittany Peltz Buerstedde: I'm honored to collaborate with such a timeless brand and hope to have the opportunity to create a platform for customers and clients to align and connect with products, events, and brands that celebrate living a fulfilled, fun-loving, wellness-focused lifestyle.
SENA's ideology is based on spirituality, nature, and living a well-curated life. These ideas are used to improve the physical element of the home and harmonize the body, mind, and soul to live a joyful and purposeful life.
Her boutique lifestyle design firm draws well-traveled, discerning clients who want to convert their house from a blank canvas into a haven of serenity and quiet. For additional information visit the website.
Photography by: Courtesy Angela Howard