Artist Sarah Coleman deconstructs and reconstructs FENDI for Design Miami/.
Visual artist Sarah Coleman became an art world darling and fashion world renegade by systematically deconstructing and reinventing iconic logos and luxury prints. (Think high fashion coloring books for Prada and milk cartons wrapped in Vuitton.) This month her work comes to life at the Fendi boutique in the Miami Design District. Conceptualized through the DNA of the luxury brand, Coleman keeps the classic retro feel of Fendi, but gives it a new look. Repurposed handbags and fabrics are used to reupholster furniture; printed vintage magazine tears collage a chair. But Coleman is doing more than just repurposing materials; she is using photo apps to warp and manipulate prints and designs to put her signature on the iconic FF and Pequin logos This collaboration also includes three breathtaking, limited-edition styles of the Peekaboo ISeeU, designed by Silvia Venturini Fendi, which will launch exclusively at the Design District location. The colorways include the classic Fendi yellow, white nappa leather (that even glows in the dark!) and canvas. In addition to the handbags, Coleman has created a series to display in the boutique, featuring her classic reupholstery of a 1980s Fendi canvas beach bag. Celebrating the relationship with Design Miami/, the boutique will be decorated and reenvisioned by Coleman with the vertigo Pequin Fendi logo in the iconic maison’s yellow color.
Photography by: Bag photo courtesy of fendi; background photo by Daria Kobayashi Ritch