Alix Earle and Palm Tree Crew are ushering in a new era for SipMARGS, the ready-to-drink sparkling margarita brand, with an exclusive waterfront celebration at Palm Tree Club Miami.

Palm Tree Club Miami (@palmtreeclubmiami) set the stage for an unforgettable afternoon as Alix Earle (@alix_earle) hosted the highly anticipated SipMARGS (@sipmargs) launch party on Saturday, March 15th. Overlooking the shimmering waters of North Bay Village, the newly opened destination—boasting a boutique hotel, restaurant, and live music venue—welcomed a star-studded guest list for an exclusive celebration of SipMARGS’ relaunch. With Palm Tree Crew (@palmtreecrew) leading a $3 million investment and Alix joining as an investor and brand partner, the event marked a new chapter for the ready-to-drink sparkling margarita brand. The energy was palpable as guests arrived, setting the tone for an afternoon of refined revelry.

Notable attendees gathered to celebrate the launch, including Mario Carbone, Cait Bailey, and David & Isabella Grutman.

The launch party unfolded in true Miami fashion, blending effortless sophistication with an electric atmosphere. Attendees gathered to toast the brand's evolution, including Braxton Berrios, Tua Tagovailoa, Ashtin Earle, Mario Carbone, David and Isabela Grutman, and Myles Shear.

Renowned DJ and producer Zedd lit up the stage, setting the scene for an exciting night to come at the SipMARGS launch party.

The highlight of the evening came as DJ Zedd took the stage, delivering an electrifying performance that had the crowd dancing against the backdrop of the glowing waterfront. As guests sipped on the five signature SipMARGS flavors—Classic, Mango, Coconut, Mezcal, and Spicy—each crafted with premium tequila blanco, real fruit juice, and natural ingredients, the event embodied the spirit of indulgence and effortless enjoyment. During the launch party, Alix and her guests sported custom Inked by Dani (@inked.bydani) temporary tattoos, adding a stylish and playful touch to the celebration.

Alix Earle and guests toasting to SipMARGS' official launch with live music and the glittering backdrop of the bay.

Following the launch, SipMARGS officially hit the market, available online on Gopuff in New York and Florida and at select retailers across FL, NY, CT, MA, VA, and MI. This next phase solidifies the brand’s commitment to delivering a high-quality, ready-to-drink experience that seamlessly merges convenience with craftsmanship.

Sisters Alix and Ashtin Earle celebrating the newly launched SipMARGS, now available online and in select stores.

As Palm Tree Crew and Alix Earle influence the brand’s expansion, SipMARGS is poised to become the definitive sparkling margarita of choice, redefining the art of celebration with every pour. 1819 79th St. Cwy North Bay Village