The culinary concept of Smorgasburg, coined the Woodstock of Eating, has made its way to hit cities Brooklyn and Los Angeles, where it has become a household name in the food and beverage scene.
As the largest open-air food market in the United States, Smorgasburg has played a big role in the growth of food vendors and consumers with its vast exposure through its concept. Many companies begin as vendors at Smorgasburg and soon gain popularity to open their own brick and mortar locations. This is a trend that has been seen time and time again in both Brooklyn and LA.
Gaston Becherano Cohen, the owner of Omotenashi Group, is behind the Miami expansion for the business. His culinary and hospitality endeavors include Aventura Gardens Market, Bonsai Café and Motorcycle Matcha. Becherano Cohen expressed, “Over the past couple of years, the culinary scene of Miami has evolved at a breakneck pace. There are dozens of new underground food concepts in Miami that are top-class. We are bringing Smorgasburg to Miami to provide the right spotlight and conditions for these vendors to flourish and grow and to build a market that represents the talent and diversity of the South Florida food scene. At its core, Smorgasburg allows vendors to launch their own successful food concept without having to take the risk and undergo the headaches associated with opening up a brick and mortar.”
The Miami Smorgasburg is set to be located in the heart of Wynwood, a destination known for its walkability, but also as a destination itself.
While the search for vendors for the new Miami outpost is well underway, some have already claimed their spots. Confirmed vendors right now include 6 Miami-based businesses such as Ted Burgers, Drinking Pig BBQ, Sandwiches from Eleventh Street Pizza, El Diner Latino by the team behind La Natural and The Maiz Project. Alongside these amazing Miami-based offerings, New York City-based Bona Bona Ice Cream has also locked in its spot.
The space boasts 50,000 square feet, with plenty of space for vendors and diners alike. The space will be able to accommodate 60 food vendors and approximately 10 unique, interesting retailers. The vendors will line the perimeter of the space, with a wide range of seating in the middle of colorful picnic tables and a large bar area.
This is such an exciting opportunity for Miami-based vendors to introduce themselves to the culinary scene, but it also adds to the great offerings of food halls and markets in the city.
