World Renowned Prince Sports has collaborated with popular lifestyle and wellness focussed athleisure brand, Sporty & Rich.

The two brands celebrated the new collection with an event at Swan in Miami on Sunday, December 5 before the collaboration officially launched on December 6. The event was star-studded with Co-Owner and Creative Director of Prince David Grutman and Emily Oberg, Founder of Sporty & Rich spearheading the day, and notable guests including Bella Hadid, Anastasia Karanikolaou and Justine Skye to name a few.

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Miami-based Grutman is super excited about this collaboration, “I’m a big fan of Sporty & Rich’s uncomplicated yet thoughtful approach to what they create. I also appreciate how they capture a sense of nostalgia, which is something I really love about Prince, too, with its long and iconic history in the tennis world. Together, the two made for a great pair in creating this capsule, blending sport, style, and simplicity.”

The collection features a variety of sport-centric clothing items and accesories including sweatshirts, crewnecks, quarter-zips, sweatpants, sweatshorts, t-shirts, polos, dresses, tennis bags, totes, water bottles and a variety of beautiful leather tennis grips. The collection features a variety of styles and colors including orange, green, white and cream.

The co-branded capsule collection is coined, “Prince Sporty & Rich Tennis Club 1994” bringing together both Prince and Sport & Rich's commitment to making clothes that emphasize longevity and thoughtful design.

“While being active is certainly part of leading a healthy lifestyle, research has shown that the social aspect of sports like tennis may improve overall wellbeing and even lifespan. Sporty & Rich is all about encouraging people to live healthier, happier, and longer and knowing that activity like tennis can help to achieve that, it has always been a central part of the brand ethos. I am so excited to have partnered with Prince on this collection and offer our customer performance wear from the worldwide leading tennis brand mixed with the Sporty & Rich aesthetic,” said Emily Oberg, Founder of Sporty & Rich.

This is an exciting collaboration between two respected brands, whose visions align with one another. The collection is officially available to purchase, for a limited time through Sport & Rich's official website. Be sure to check it out and start rocking some of the most stylish pieces of the season.