June 15, 2017
By Aldous Tuck | June 6, 2017 | Watches & Jewelry
Some of the world's most luxurious watch brands make a serious wrist-play for the ladies.
Left: At this year’s SIHH, IWC Schaffhausen, a brand well known for embracing its male clientele, premiered an update to its classic Da Vinci line featuring standout watches for women, including the Da Vinci Automatic (in two stainless steel models) and the Da Vinci Automatic Moon Phase ($16,400), in rose gold with a rich brown alligator strap. Tourneau, Bal Harbour Shops, 9700 Collins Ave., 305-866-4312 Right: Now available in white gold with a blue-gray hand-guilloched dial, Patek Philippe’s Ladies’ World Time Ref. 7130G watch ($51,031) indicates the time in all 24 time zones. With a sparkling diamond-set bezel for extra feminine flair, the watch also features a pusher to easily adjust the city ring and a matching peacock-blue alligator strap. Kirk Jewelers, 142 E. Flagler St., 305-371-1321
Left: Known for using NTPT carbon in a number of his distinctive timepieces, Richard Mille this year gives the rugged material a feminine twist by incorporating red gold and diamonds in the eye-catching RM 037 ($153,500–$190,500). The hardness of NTPT carbon requires special milling machines to create the smooth-as-silk pavé diamond setting. Bal Harbour Shops, 9700 Collins Ave., 305-866-6656 Right: Urwerk kicks off its 20th anniversary with the new Flower Power version of its iconic UR-106 ($100,000), a limited edition of just 11 pieces. Inspired by Mother Earth, the watch has a case carved from a single block of steel and a titanium crown set with 239 Wesselton diamonds totaling 2.53 carats. The dial features moon-phase markers, a central flower rendered in white gold with 30 brilliant-cut diamonds, and three delicate white-gold flowers set with six diamonds. Westime, Brickell City Centre, 701 S. Miami Ave., 786-347-5353
A strong trend at this year’s Swiss watch fairs was an emphasis on women’s timepieces. While new watches and collections for women are well-represented annually at Geneva and Basel, the difference in 2017 is that the industry is telling its female customers loudly and clearly that they’re now at the top of its mind—by adding stunning new watches to collections that had previously been decidedly masculine; by incorporating nontraditional materials into feminine designs; and by expanding women’s options in categories such as smart watches, world timers, and sports watches, often considered the domain of men. This year, watchmakers are right on time with what women want.