He's a world-renowned DJ and record producer. He likes to throw cakes to his crowds. And now, Steve Aoki is bringing his latest fashion collaboration back to his hometown, Miami.
Steve Aoki is a man of many talents. We all know he can produce an award-winning song and throw a cake—or 10—on target during a performance. But did you know he’s been screen-printing T-shirts since he could play the guitar? (Someone had to make those early concert tees, after all.) Now a bona fide fashion designer, Aoki’s line Dim Mak Collection is celebrating an epic collab inspired by Bruce Lee, and the looks are as expected—loud, euphoric and exploding with color. We caught up with him on a sunny Saturday in Wynwood to chat about the new collection and his recently dropped album, Neon Future III…
Tell us about your newest collaboration. STEVE AOKI: I started my label Dim Mak over 20 years ago, and it was all inspired by Bruce Lee [ed note: the name “Dim Mak” is a nod to Bruce Lee’s signature fight move, the touch of death]. So it’s come full circle. This is the dream.
Bruce Lee had swagger. His looks were daring. The guy had killer style. How do you even begin to capture that in one collection? SA: For this collaboration we focused on Bruce Lee’s movie Game of Death. We reversed the bright yellow with black and then we did the reverse with the yellow stripes on black. And for the T-shirt graphics, we teamed up with an incredible Korean artist, Kim Jung Gi, who the Bruce Lee estate and us both loved.
Do you have a favorite piece? SA: I love the tracksuit life because it’s relaxed, but it’s also street.
One item from the collection that every Miami guy needs? SA: The graphic tees are cool, but I’d say rock the tracksuits because the tracksuits are unique, they’re strong, they’re bold.
Why did you choose UNKWN to be the exclusive retailer for the collection? SA: I’ve done store collaborations in Tokyo, L.A. and New York, but not Miami—and this is where I’m from, so that’s awesome. It’s like working with your friends versus working with someone you don’t know.
Lets talk about your personal style. What is the craziest thing you’ve worn to a show? SA: In 2009, I wore this whole jacket made up of these reflective feathers that Jeremy Scott produced. When the sun hit me, it was just a reflection of light. It was a bit out there.
Describe the sound of your new album in one word. SA: One word? Future.