June 15, 2017
by lauren finney | February 23, 2014 | Style & Beauty
CLOCKWISE FROM TOP LEFT: Cat-eye black acetate sunglasses, Sportmax ($455); 18k red-gold Bentley Mulsanne sunglasses, Oberlé ($15,000); square-frame black acetate sunglasses, Sportmax ($455); and wide-frame acetate sunglasses in tawny bronze brown, Sportmax ($455)
The evolution of eyewear continues this spring with several launches, including trademarked technology that will change the way we shop for sunglasses and optical glasses.
Local optical powerhouse Edward Beiner Purveyor of Fine Eyewear (multiple South Florida locations) introduces Ottica Su Misura this season, which offers the first customizable sunglasses of their kind, allowing customers to select color and material. “We are thrilled with the design possibilities,” says Beiner, who has begun the program in his Worth Avenue outpost in Palm Beach and will continue to roll it out to his other eight South Florida stores with the final goal to have Ottica Su Misura stores across the country. The glasses, which start at $800, take six weeks to fully customize. “We work with a small artisan lab in Italy, and they can create the lamination for one frame only—one frame at a time,” adds Beiner. Clients have over 30 shape molds to choose from, in addition to an endless array of colors and the ability to add a personalized message to the frame.
Retro shapes such as round and cat eye are returning as well. Heritage eyewear brand Cutler and Gross has teamed up with Sportmax (Max Mara, 216 Worth Ave., Palm Beach, 561-832-0069) to create retro-inspired sunglasses that honor 1969, the year both brands were conceived. The collection, composed of six different styles, is available in four colors per style and, just like the brand’s clothing, features Sportmax’s signature single Swarovski crystal.
According to Oberlé Opticians (9552 Harding Ave., Surfside, 305-861-1010) owner Bernie Oberlender, color is having a resurgence in eyewear. “Color is used subtly as a background or as a statement on its own, from bold hues of blue, including aqua, to shades of pink,” he says. “Lenses are even more vibrant as well, with mirrored purples, golds, and blues.” Brands new to Oberlé this year include Sospiri, Bentley, and French designer Thierry Lasry.