The Surf Lodge is returning for a fifth year to celebrate Art Basel Miami Beach with exclusive events at The Confidante Miami Beach hotel from Wednesday, December 5th through Friday, December 7th, 2018. We chatted with Jayma Cardoso to find out what we can expect with this year's artist-hosted dinner parties, poolside cocktail parties, daytime lounge, wellness classes, and more...
Congratulations on your 5th year at Art Basel! How have you evolved The Surf Lodge's Activations over the years?
JAYMA CARDOSO: I believe celebrating the Arts is a cultural necessity and in our 5th year, I'm pleased to say we haven't evolved, we're just bringing a new story based on the artists, musicians, wellness programming and location we are hosting. Each story/year has been unique and I love them all.
What are you most excited about this year?
J.C: Pretty much everything, I truly love Art Basel, I just wish I had more time to take it in. It is a high honor to host a celebration of the arts... but during this week, all my attention is focused on curating our events. That said, I'm thrilled in regards to the artists (both fine arts and music) that we are collaborating with this year.
What are some of your favorite Miami spots? Any traditions?
J.C: I'm Brazilian, so I'm a beach girl... if I get 30 minutes to myself... this is my spot.... and, I definitely have a favorite Life Guard station, but I'll never tell. I have one party that I attend each year, my friend Jim Chanos is a thoughtful collector of the arts and I always appreciate his party.
Any artists you're particularly interested in checking out this year?
J.C: I'm most excited about an installation artist JR is doing with us. It will be the art Basel part of his worldwide "inside out" project, in conjunction with Young Arts. As well, Adam Lindemann conference to explore how the blockchain, can transform the art world. Also, I'm keen on Jason Dussault and look forward to seeing his work. To be honest so many neighborhoods, galleries and the artist they represent... put on your best walking shoes as there is so much magic to be seen.
What's been the most rewarding part of growing your brand?
J.C: For me; The Surf Lodge has always been about Arts, Music, Food, Wellness and creating shared experiences. So, the opportunity to share more wow!!! experiences for guests is my true reward.
Experience live art installations by some of today’s most notable, and notorious, artists. On the façade of The Confidante Miami Beach, YoungArts presents the Inside Out Project, a global platform conceived by JR for people to share their untold stories and transform messages of personal identity into works of public art. In the 1930’s House at The Confidante, Brandon Boyd of Incubus has installed his personal, freeform, ambiguous kind of visual style that focuses on magic, serendipity, curiosity, and mystery.
Zella, a Nordstrom activewear brand, is partnering with The Surf Lodge to activate an experiential Zella Wellness Series and the Zella Lounge during Art Basel Miami Beach. Zella is available exclusively at Nordstrom stores and on Nordstrom.com. Equinox joins force with Zella for the ultimate in wellness programming including cardio kickboxing, boot camp, and yoga, daily at 10 AM, followed by the Zella Lounge, the perfect oasis from the demands of the fair with services including GlamSquad, Caudalie facials, light snacks, Whispering Angel rosé, and more... Additionally, In partnership with The Confidante Miami Beach, luxury-spiritual lifestyle brand Glacce, will deliver much-needed relaxation and therapeutic vibes in the form of mini crystal treatments and crystal- infused elixirs.
Schedule of Events
Love Watts celebrates The Surf Lodge’s fifth annual return to Art Basel Miami Beach with a private dinner and after-party featuring surprise DJ’s and performances...
Ashley Longshore, Brandon Boyd (from the band Incubus) and Sarah Harrelson fête our nocturnal activities with a surprise performance...
ArtNews and YoungArts toast the Inside Out Project at dinner followed by Republic Records celebrating Art Basel with an exciting surprise performance not to be missed…
The Surf Lodge Pop-up, December 5,6,7 Classes 10 am daily. 4041 Collins Avenue (1930s House at The Confidante)