Concealer is an everyday go-to for many women and one of the most prominent brands in beauty has revolutionized what it means to wear concealer.

Tarte has been a leading brand in the beauty space for over two decades, with innovation at the forefront of its products. The brand is so excited about its newest launch of the Power Flex Concealer, what they coin as “the yoga pants of concealer.”

Since launching in early February 2022, the product has already garnered a cult following and beauty-loving fans.

As part of the Tarte Sea collection, this concealer emphasizes its vegan and cruelty-free formulation. In addition to its conscientious formulation, Tarte is so proud that the product is formulated with its patented hydroflex technology, which allows the product to completely move with your skin, eliminating any creases or cakes.

See also: Gucci Debuts Collaborative Adidas Fall 2022 Collection

For beauty lovers who are daily Shape Tape users, this concealer brings through all of Tarte’s signature offerings from the Shape Tape product in a totally rejuvenated way; from coverage, weight and application.

One of the biggest stand-out features of this one-of-a-kind product is its sweat protect complex, which allows the product to be worn from hot yoga, to the beach, to everyday errands and work while being sweatproof, waterproof and crease-proof. Concealer does not have to be a product only used when applying a full face of makeup, Power Flex is the perfect product to help eliminate dark circles, blemishes, redness and everything in between.

Highlights of the product include its antioxidant blend, with vitamin E, niacinamide, white tea, citrus extract, sea daffodil and marine plants while also focussing on hydrating the skin with hyaluronic and polyglutamic acid. With ingredients specifically chosen to be of purpose to the skin, the Power Flex Concealer is bringing a new meaning to concealer.

Looking to order the concealer online but don’t know your shade? Tarte’s website is fully equipped to help you find the perfect color match, with a Concealer Matchmaker quiz available online. With a few short questions, the Tarte team will be able to provide you with a shade suggestion from one of the 32 available.

Available in-store at Sephora nationwide and online at Tarte’s e-commerce store, Power Flex Concealer will become a go-to for your everyday wear to full glam looks.