June 15, 2017
Storied surfwear company Sundek rides a wave into Miami.
Sundek’s iconic rainbow board shorts for men are available in a multitude of new hues and prints.
Surf culture picks up speed and heads east as the iconic California surfwear brand Sundek moves to new headquarters in Biscayne Park this spring. Famous for its rainbowstreaked board shorts originally championed by the top surfers in the ’70s, Sundek reintroduced itself to the US via California in 2010 and is no longer able to resist the prominent pull and strong shift toward South Florida’s surf culture.
“Florida is the only place in the US where beach and pool life exist all 12 months of the year,” says Sundek’s CEO, Agostino Magni. “People from all over the world look to this city’s growing leadership, which is truly redefining the US market. It is the natural place for us to keep growing.” He notes, “Miamians are strongly oriented [toward] and sensitive to new trends, which is why people journey from across the globe to visit this city.”
Sundek offers a vast array of beachwear including sunglasses, polo shirts, bags, and flip-flops; however, it is the board short, now in a multitude of colors and prints for men, women, and children, that reigns supreme. Today, Sundek, an early sponsor of surfers, maintains its iconic status in the global surf scene and among ordinary beachgoers thanks to its recognizable rainbow stripe, slimmer fit, and innovative fabrications.
A truly dedicated board short aficionado can visit the brand’s website to create a custom design. Classically cool Sundek styles epitomize the international, laid-back lifestyle that’s synonymous with Miami, making the Magic City a perfect fit. Scoop NYC, Bal Harbour Shops, 9700 Collins Ave., 786-304-2600
PHOTOGRAPHY BY JEFF CRAWFORD