The Standard Hotels are a landmark in many cities across the globe, and following suit The Standard Residences will be a special development in the Miami community and beyond. This newly announced residential tower will be the first of its kind for The Standard Hotels brand, working alongside Miami-based Rosso Development to bring this vision to life.
With architecture by Arquitectonica and interiors by Urban Robot, the 12-story residential building is located in the heart of Midtown, giving prime access to its neighboring areas including the Design District and Wynwood. The project is set to be completed by mid-2023, offering its residences world-class amenities, something The Standard brand is most recognized for, which include a fitness center, indoor pickleball courts, karaoke bar, co-working spaces, a dog spa and so many more thoughtful spaces.
We had the opportunity to talk with Amar Lalvani, Executive Chairman of Standard International and Carlos Rosso, Founder of Rosso Development to talk all about this exciting project. The two share some exciting perks about living in these residences and what to expect from The Standard Hotels next.
When did the idea for The Standard Residences come to life?
Amar Lalvani: We have considered the idea of Standard Residences for many years. We have incredibly loyal guests who love our properties. The design, culture, and overall vibe that is so different than any other brand. I’m sure you know this well based on our existing hotel property here in Miami which has been beloved for almost 15 years. Our guests and members already consider it their second home. So it’s a very natural extension. Until now we just had not found the right opportunity. I have known Carlos for almost 20 years so when he proposed the project I knew this was it, for lots of reasons.
Carlos Rosso: I have always been a fan of The Standard brand—it’s authentic, cool, and unpretentious. For my first project I wanted to build something with soul and rooted in community, unlike anything Miami has seen before in the residential space. No one does this quite like The Standard, and I am honored to be partnering with Amar and the team to bring this space to life. This project presents a new standard of living with the spirit of a hotel but the heart of a home.
Can you talk a little about the “Flexible Living” these residences will have?
Rosso: Flexibility is the new luxury. We recognize today’s homeowners are seeking a more nomadic lifestyle, with the ability to work remotely, travel freely and tap into the sharing economy. Residents of The Standard, Midtown Miami have the flexibility to rent out their places for as little as a month at a time and monetize their units while they are away. Think of it as a pied-a-terre for the next generation. We preserve the integrity of the building and community by not allowing nightly rentals but embrace the new mobility by allowing flexibility.
The Standard brand is built off vibrant social experiences. Can you discuss some of the highlights that this building will have while staying true to its branding?
Lalvani: Residents can expect thoughtfully designed spaces and activated amenities, a vibrant lobby that will inspire residents to connect and work in a social environment and then play on a stunning rooftop with a pool scene we are known for. Unique to this property will be wellness offerings, including a state-of-the-art sweat room and fitness center, an infrared sauna, an indoor pickleball court, and yoga and stretch studios. We will also offer Standard social programing, including a karaoke bar and screening room that will bring residents together for well curated events. The ground floor of the property will showcase 10,000 square feet of retail and dining options carefully selected by our in-house team. A dedicated Standard concierge will be available around the clock to assist owners and direct cultural and community programming.
The Standard has a strong imprint worldwide, why Miami?
Lalvani: There is no better place to launch The Standard Residences than Miami, which has emerged as one of the most dynamic cities in the world, and just a place we love. Miami is just the beginning. Our next residential project will open in Lisbon. Two cities we never want to leave.
Will residents receive any benefits to the Standard Spa Hotel, Miami Beach?
Lalvani: Residents will have access to our Friends with Benefits program which gives its members access to discounted rates on all three of our brands: The Standard, Bunkhouse and Peri Hotels.
Having just recently announced this, how has the project been perceived to the public?
Rosso: The response has been incredible. We are already 50% reserved within two weeks of launching, which speaks to the demand for thoughtful residences that are anything but Standard.
I know this is the first of its kind for The Standard brand, do you have any other residences in the works?
Lalvani: We are actually currently selling The Saint Cecilia Residences in Austin under our Bunkhouse brand which are absolutely stunning and almost sold out (in another city we adore). We are launching residences in Lisbon in conjunction with our development of a beautiful Standard hotel there.
When choosing a location for your first project, how did Rosso Development land on Midtown?
Rosso: Midtown is the most vibrant and pedestrian-friendly neighborhood to live in Miami, with everything you need at your fingertips. Connected to the Design District and Wynwood, within walking distance to incredible restaurants and shops. You can walk downstairs for a bite at Sugarcane, shop at Traders Joe’s, or stop by the new Whole Foods on 29th and Biscayne. The residences will also bring a dynamic new energy to the area, with an incredible rooftop pool and restaurant that offers the vibe and cool factor that only The Standard can deliver. The building also embraces Midtown’s personality—with architecture, cool interiors and amenity spaces that are open and honor the area's urban street scene
Photography by: Courtesy The Standard International, Rosso Development