Local swimsuit designer Tim Gorgol’s Indie Soul brand blew up overnight after landing the cover of the Sports Illustrated Swimsuit Issue.
Tim Gorgol, creative director of Miami-based swimwear line Indie Soul, was watching the famed Sports Illustrated Swimsuit Issue unveiling on The Tonight Show this year, when he suddenly saw his design on Hannah Davis’s sexy cover shot. “I was shocked…. I woke up thinking it was a dream,” he recalls. “But in the morning, I got a tweet from the editor, and I realized, Oh my god, it really is me.”
While this may be the first SI cover for the two-year-old brand, Gorgol is no newcomer to the fashion industry. After more than a decade as a buyer and visual merchandiser, Gorgol was inspired to launch a line of his own. “I’ve always had a passion to create fashion as a result of art,” he says, “but it has to be wearable.”
Gorgol resolved to produce swimwear using “our own hand-dyed textiles.” He calls the result “exuberant, eclectic, colorful clothing with a bohemian soul,” and every piece in the Indie Soul line is handcrafted and unique. “[Buyers] know they’ll go to the beach or a pool party and no one will have the same suit as them—all for less than $200,” he says.
The designer’s creativity is precisely what led to the coveted SI cover. “The mood board they gave us was Downton Abbey,” he explains of the swim suit’s design process. “So I was really challenged. How do I take burgundies, blacks, and velvets and create a bohemian modern swimsuit?” Insisting on a design that aligned with the artistry of his brand, Gorgol looked to his fashion background for inspiration, which led him to handcrafted lace. “Classic lace is always black over nude,” he says.
In the wake of the issue’s release (which in total showcased nine Indie Soul swimsuits, between print and online), the brand’s web business increased by 50 percent, its social media numbers have doubled, and orders for the cover suit skyrocketed (even country superstar LeAnn Rimes picked one up). Indie Soul showed at Mercedes-Benz Fashion Week in Santo Domingo, and will have a booth at Miami’s must-see Swim Week global trade show, SwimShow, this month.
When speaking of the brand’s success, Gorgol is especially proud that it has all taken place in Miami, his home for the past 21 years. Says the designer, “It’s more inspirational to be here with the women of Miami—the jet-set style, the luxury yacht style.” 900 S. Miami Ave., Miami, 305-415-6291