Southern Florida introduces a new luxury store with the opening of a stunning Theory boutique in Palm Beach on January 19.

Situated at The Royal Poinciana Plaza, Theory Palm Beach will be neighbors with other high-end retailers such as Hermès, Saint Laurent, and Cynthia Rowley, as well as restaurants, salons, and fitness studios at this lavish shopping oasis.

Spanning 1,300 square feet, this location pays homage to the area’s rich colonial architectural heritage—with a modern edge—by utilizing a series of arches and natural materials. Inside, patrons will find a clean, crisp space reflective of the New York-based brand’s luxurious yet accessible approach to fashion. Perfect for all shoppers, the destination will house men’s, women’s, and accessories collections.

Theory Palm Beach, The Royal Poinciana Plaza, 340 Royal Poinciana Way, Palm Beach