Three Strategies to Build and Maintain Your Customer Base, from Elias Nickolaos
|October 15, 2021|
Winning more customers for a business requires a well-thought game plan since 'customer is king.' This rings especially true in 2021, where consumer behaviors and preferences have changed drastically. According to Elias Nickolaos, putting the right plan in place can help you win more customers in 2021.
It is no secret that the key to happy customers is superior customer service. However, Elias Nickolaos mentions that after customers, your employees are your best asset who could build or break your relationship with your customers. It pays off to keep this in mind as we dive into the three strategies through which you can win more customers as per Elias Nickolaos.
Go where your customers are
Success in 2021 requires that you take an omnichannel approach to your growth and marketing strategies. Thanks to technology and the emergence of digital platforms, you can easily connect with your target audience online. Nickolaos recommends that you first understand your customer's lifecycle to help you engage them better across every touchpoint. With social media being a key marketing tool, he highlights the importance of leveraging these channels to connect to wider audiences.
Communicate your USP
According to Elias Nickolaos, most businesses fail to craft their messages around clients and double down on marketing themselves. Elias delivers a reality check saying that your customers don't care to hear about your products or service. They want to know how that product or service will improve their lives and what needs it will solve. Therefore, you need to complete the picture between what your customers need and how you do it. To successfully win more clients in 2021, you need to optimize your USP for the consumer.
Maintain great customer service and support
In a world where social media has made almost everything real-time, customers want to get immediate solutions to their issues. Therefore, ensuring to keep up with this is integral for winning and retaining customers. Nickolaos highlights the importance of customer service to keep your existing customers happy and reel in newer ones.
The modern consumer wants things done a certain way. Elias Nickolaos explains that your business model should be centered around serving the customer. Therefore, listening to your customers' needs and delivering solutions while keeping in mind the insights mentioned above is what will help you win more customers in 2021.