By Paige Mastrandrea By Paige Mastrandrea | December 2, 2021 | Feature Art
STUDIO PROBA’S ALEXA PROBA GIVES A SNEAK PEEK INTO THE DESIGN COMMISSION’S 2021 INTERACTIVE INSTALL, TOMORROW LAND.
Studio Proba founder Alex Proba PHOTO COURTESY OF STUDIO PROBA
Each year, the Miami Design District’s Design Commission chooses a design winner that showcases ingenuity and creative excellence to display its work throughout the neighborhood during the highly anticipated Art Basel and Design Miami/ week. Creative studios Studio Proba and Enjoy the Weather (@enjoythe_______) have claimed this year’s prestigious title, debuting their whimsical and exuberant Tomorrow Land to the culturally stimulating neighborhood.
Tomorrow Land sculptures in MDD’s Jade Alley. PHOTO COURTESY OF STUDIO PROBA
Transforming the streets into an interactive playground, Tomorrow Land takes art lovers on a thrilling journey, with color palette-pleasing sculptures, seating and ornamentation designed by Studio Proba. The art is enhanced by a virtual game component created by Enjoy the Weather that is powered by AR technology, allowing players to “collect” and customize Studio Proba’s shapes and add their own elements to the design.
The install will remain on display from November 2021 through May 2022, allowing Design District-goers to enter the playful and imaginative world that these two powerful forces have seamlessly created. To get a sneak preview into the installation, I chat with Studio Proba founder Alex Proba (@alexproba) , who shares the inspiration behind Tomorrow Land and what guests can expect. Miami Design District, @miamidesigndistrict
Founder Ian Coyle of Enjoy the Weather. PORTRAIT COURTESY OF ENJOY THE WEATHER
Tell us about Tomorrow Land. What inspired the design?
With every piece of art that Studio Proba releases to the world, we have one main goal: We want to make you happy, if only for a second. We all need positivity and joy in our lives—even in hard times like these. Our work is a celebration of colors and patterns that positively stimulate senses. Art is an emotion for me, one that can transform an environment by adding life and personality. And then Enjoy the Weather is literally bringing art to life, adding another level of excitement through AR technology. We hope that interactions with the art will create a space that radiates hope for a better future together.
Sculptures by Studio Proba of Tomorrow Land ARTWORK PHOTO COURTESY OF STUDIO PROBA
How does this complement the Miami art scene?
I think my artworks’ shapes, patterns and colors create the perfect match for Miami’s art deco history as well as eclectic future. It is a match made in heaven.
Sculptures in the Miami Design District paseo ARTWORK PHOTO COURTESY OF STUDIO PROBA
What are you most excited for guests to experience with Tomorrow Land?
My personal favorite part is that my partner’s team at Enjoy the Weather is bringing my artworks to life, adding another level of excitement through AR. I love that visitors will be able to interact with the art on a very personal level and will be able to create sculptures of their own. We hope that these interactions with the art will create a space that radiates hope for a better future together.