The launch was celebrated on March 10 at Neiman Marcus Bal Harbour, Hudson Jeans’ leading national luxury retail partner.
The event was hosted by Herro himself and Miami Heat Announcer, Michael Baiamonte. The two brought together an intimate group for cocktails, Q+A, and of course, a private shopping experience.
Steven Kravit, Vice President and General Manager of Neiman Marcus Bal Harbour expressed, “Tyler is a magnetic player and well-loved throughout the community, which is why we were delighted that he and our partners at Hudson Jeans selected us to host this intimate event. We know our customers are very excited to learn about his new collection at our store.”
During the evening, attendees were able to hear from Herro himself about the collection. He talked about his personal style, the inspiration behind this collection's designs and the brand partnership as a whole.
In an Instagram post, Herro described the collection as, “Mixing modern workwear with street style classics.” The collection includes seven different styles of denim, including the Slow Motion Skinny Jean, No Work No Check Straight Leg Jean and No Limit Carpenter Jean in a variety of colorways.
The capsule collection has officially hit the shelves and can be purchased at retailers across the country including Neiman Marcus.