UNKNWN Drops New Collection Celebrating the Miami Heat
By: Robert LoviBy: Robert Lovi|April 29, 2022|Style & Beauty,
UNKNWN, a Miami-based lifestyle brand and concept store, unveiled its Miami Heat Homecourt collection in collaboration with Mitchell & Ness during the NBA's historic 75th anniversary season and the 2022 NBA Playoffs. The team is currently ranked number one in the East.
The UNKNWN x Miami Heat collection is inspired by the team's legendary championship seasons. It features Drawstring track trousers, a jacket, a sweatshirt, shorts, t-shirts, a snapback cap, and a jersey.
The red, black, and white pieces feature embroidery, UNKNWN branding, the Miami Heat logo, and a throwback to past NBA finals and trophies. The jersey is made with the same "satin" fabric used for the Heat's 2006 jerseys, the year the team won its first NBA championship.
The jersey and the t-shirts have subtle crystals as a gesture of the glamour of Miami.
"Miami Heat fans use their distinct style to support their team, unlike any other city. This collection celebrates the team's unforgettable past championships leading up to the 75th Anniversary of the NBA this year and provides a design-driven way to support the Heat during the current NBA 2022 Playoffs run kicking off right now. We worked on this collection throughout the season, inspired by the hard work of the Miami Heat organization leading to the current 2022 team making its way to the top seed in the East. We're thrilled at being able to release this for the 2022 NBA Playoffs and provide an apparel collection to support this team," said Jaron Kanfer and Frankie Walker Jr., UNKNWN co-founders
The collection will be available on April 29 at UNKNWN.com, the brand's flagship site in Miami, and the team store at FTX stadium, with prices ranging from $15 to $250.
To commemorate the collection release, the NBA's 75th Anniversary, and the #1 seeded Miami Heat playoff run, the UNKNWN flagship community courtyard in Miami will be freshly painted in a new red, black, and white palette.
UNKNWN delivers American and performance designs with specialty fabrics and custom product construction. The retail and brand concept store links businesses to consumers through communal experiences, gym classes, handpicked items, and unique collaborations. The flagship store is located at 261 NW 26th St.