By Dara Hirsh | June 26, 2017 | Style & Beauty
We caught up with Urban Decay's esteemed founder Wende Zomnir to chat about her new NAKED Heat eyeshadow palette, why she thinks Miami women will love the product, and more.
Urban Decay launches NAKED Heat.
Makeup lovers, rejoice! Urban Decay Cosmetics is cranking up the heat just in time for summer with its latest take on the cult favorite NAKED palette, NAKED Heat.
To celebrate the launch of its latest palette, Urban Decay’s chief creative officer and founding partner Wende Zomnir jetted to the Magic City to throw a stylish soirée on Star Island. Before the festivities began, we chatted with the makeup mogul about how to rock the NAKED look, today’s beauty standards, and how she hopes to empower women.
Tell us about your new NAKED Heat palette.
Wende Zomnir: I’m really excited about NAKED Heat because I think it’s the new neutral look, and has many more warmer shades to offer. I had a lot of fun creating it because it was really, almost, I don’t want to say crowdsourced, but in a way it was because we had some shades that were from one of our VICE palettes and then another single shade, and people were texting me and saying, "Please can you bring them out as singles, we love these shades." So, I really felt like it was a moment for people asking for these super warm shades, and me realizing, "Wow, we could really make a whole beautiful NAKED palette out of these."
Why do you think Miami women will love it?
WZ: I think it’s perfect for wearing in a warm environment. It feels tropical, and it gives you the ability to create that really sunset-y eye. But I also think women in Miami love wearing makeup, just like they do where I’m from in Texas, and I love these shades with other colors. So, even if you want to go beyond sort of a neutral look, these shades are a great base for adding an aqua blue, or green, or purple, or anything else. They look really interesting and beautiful with all kinds of colors.
What's your favorite color combo from the new palette?
WZ: I mean every single day I wear OUNCE and CHASER as my sort of basic when I start, but I love HE DEVIL. I think it's such a beautiful, sort of crease color, and then SCORCHED is one of my other favorites. It’s almost like a rose-gold shimmer and it lights up your eyes.
Do you have any summer beauty tips?
WZ: We have a setting spray called ALL NIGHTER, and when I wear foundation when it’s humid out, what I do is spray my brush or my beauty blender with ALL NIGHTER. I soak it first in water and squeeze it out like you’re supposed to, and then I re-soak it with ALL NIGHTER and use that to apply my foundation. I feel like I get extra wear out of my foundation even in a kind of hot, warm environment.
The NAKED Palette is a favorite among beauty bloggers, YouTube stars, social media influencers, and celebrity makeup artists. Why do you think it gained so much popularity? How does its success make you feel?
WZ: Well, I love that it’s successful because I really believe people vote with their wallet. When people buy them, it says they liked it, and I always make products because I want to have a point of view, but also because I love it when people love them. I think it gained popularity because I feel the NAKED palettes allowed people to just throw one palette in their bag and have a variety of looks accessible. There’s a great combination of base shades, mattes, shimmers; you can create a really, super easy "no makeup" makeup look out of it. You can also go all the way to a smoky eye with it. And each NAKED palette has those shades in it—it’s just...depending on the kind of NAKED you want.
In your opinion, what is the biggest mistake people make with eye shadow?
WZ: I feel like they sometimes don’t wear enough. I think people say, "Oh, I’m going to do this look," and they just put a little bit of shadow on. Try a little bit more in your crease, try really blending it, and using a good set of brushes so you can really blend it out. Then you’ll have a really interesting, amazing look.
What has been the highlight of your career as a makeup mogul?
WZ: I feel like when we started our philanthropic arm, The Ultraviolet Edge a couple of years ago. I always felt like makeup was something that made people feel better about themselves, and so I loved it when I would get letters from women saying, "Oh my gosh, your 24/7 pencil changed my life. I feel beautiful again." That’s all important, but I think when you actually really have a concerted effort to change women’s lives—and we have in different places around the world through our Ultraviolet Edge foundation—it’s really fulfilling and impactful.
How do you feel about the current beauty standards and how it affects our society's youth?
WZ: I think one of the things we tried to do with Urban when we started this brand 20 years ago was to break down those standards, and I think we’ve been successful. There are so many new kinds of beauty. I think if you look back 20 years ago, the standard of beauty was definitely much more narrow and defined. I feel like now there’s more ethnicities, more different kinds of faces, more body shapes, more face shapes, more different kinds of beauty that are considered beautiful, socially acceptable, aspirational, and that was really what we set out to do 20 years ago. It was to say, "There’s not just one set kind of beauty."