Miami fashionistas, rejoice! Veronica Beard is taking the Magic City by storm with the brand’s first stand-alone boutique in the city, at the beloved Bal Harbour Shops. What customers will find upon entering the store is the delightful and chic world of Veronica Beard with bespoke, Miami-inspired details.
Veronica Swanson Beard (left) and Veronica Miele Beard
We chatted with sisters-in-law and dynamic design duo Veronica Swanson Beard and Veronica Miele Beard to chat all things style and finally opening a store in South Florida.
What’s it like to open a new Veronica Beard store in Bal Harbour Shops, a mecca of luxury retail? Veronica Swanson Beard: Miami is such an amazing market for us, and the international reach is unparalleled. We’ve been wanting to open a store here for a long time and are thrilled to have a space alongside the top brands in the area. The decor for Miami is like no other—we leaned into the deco tropical vibe we love so much. We partnered with Meg Braff on the custom palm-print wallpaper and all the elements were sourced with only Miami Beach in mind.
Tell us about the new store. What are you most excited for Miami shoppers to discover? Veronica Miele Beard: Swim! We’re launching our first line of swimsuits and cover-ups on December 5. We also have Veronica Beard jeans customized with “Miami” embroidery by artist Celine Benz available exclusively at our Bal Harbour location.
The new Veronica Beard store at Bal Harbour Shops
How do you think the Veronica Beard brand fits into the world of Miami style today? VMB: There’s no other city quite like Miami! It's vibrant in every way and we’re offering the Miami customer a wardrobe for all aspects of her busy life—encompassing color, texture, versatility and glamour—to take her from the beach to a night out.
What pieces from the latest collection are you looking forward to seeing Miami’s most stylish women rocking this season? VSB: We’re loving the Kareena Jeans with a feather trim! Pair them with any of our Dickey jackets to take you from work to weekend. The Louella Dress is perfect for any holiday party paired with our Taran Mules. Veronica Beard, Bal Harbour Shops, 9700 Collins Ave., (305) 504-8574, veronicabeard.com