Florida has long been a popular destination for retirees, vacationers, and investors. Thanks to the state’s warm weather and sunny beaches — and the fact that it doesn’t have an income tax — there has always been a huge demand within the real estate market. This strong demand has resulted in rising housing prices, especially in today’s fluctuating economic climate.

Ted Guarnero, licensed Realtor and founder of the Guarnero Group, has over 30 years of experience from Chicago to South Florida’s real estate markets, focusing on much of Martin County and Palm Beach County, including Jupiter, Palm Beach Gardens, Hobe Sound, Stuart, and Palm City. His expertise in Florida’s housing market, combined with his dedication to both his team and clients, makes him one of the most sought-after Realtors in the area.

“Martin County and The Palm Beaches is my bread and butter, but our goal is to expand throughout Florida’s East Coast,” Guarnero says. “From people looking for vacation homes to snowbirds, Florida is one of the best states to be in real estate.”

While Florida’s real estate market is always active, Guarnero explains that rising prices haven’t deterred prospective buyers. He predicts the market will start to heat up again in October. Why? Clients want to secure a place for the winter season instead of opting for expensive rentals that can cost up to five times their monthly mortgage payment. However, those who think they will get a bargain or steal are in for a rude awakening.

“From October through May, we see interest from individuals who initially rented properties for three months but then realize they want to make a more permanent move,” says Guarnero. “Many try to negotiate prices below the listing, often bidding 10% less than asking price. The problem is that the last ten similar homes sold for asking price or close to it. Some find hidden deals that may need some minor cosmetic improvements, but they’re a great way to buy into a community that is in demand.”

Regarding sellers, those who are “in the know” ensure their homes are in tip-top condition for the first wave of snowbirds arriving in early January and February. This is typically when there is a rush of buyers who initially hoped to snag a bargain but ultimately end up paying the full retail price. According to Guarnero, those who wait until later in the season might miss out on the prime properties.

“The best homes often hit the market in January and February,” he explains. “Many Florida residents wait until the snowbird season is in full swing to list their homes, as they know this is when they can command top dollar.”

Guarnero offers fresh, personal, and professional insight into Florida's real estate market. However, his client-centric mindset and approach truly set him apart from other realtors. He doesn’t want to be described as a “salesperson.” His ultimate goal at the end of each and every transaction is to get the client referral.

“I never hire agents that just want the sale. I want the referral from the client,” Guarnero says. “ The sale will happen eventually. We aim to give the client such an unbelievable experience that they will tell everybody that Guarnero Group looked out for my best interest.”

In today’s fluctuating market, Guarnero does everything in his power to ensure that both his clients receive the most valuable advice and services possible and that his team of agents are supported. The company has recently implemented new technology that Guarnero considers a “game-changer.”

“My job is to make sure every agent has up-to-date tools to help them be successful, which in turn will help them help their clients,” Guarnero explains. “The new technology we are offering our agents is just mind-blowing.”

As Florida’s housing market remains sizzling, Ted Guarnero and his team are equipped to guide clients through the intricacies of buying and selling, making it easier to identify the best opportunities, seasonal trends, and optimal returns on your real estate investment.