May 24, 2017
Miami's Simonett Pereira tells us where you can find her during Art Basel—no doubt with a few loyal mafiosas in tow.
Her distinct style is well-known in Miami’s fashion circles, so it's no surprise that her Art Basel invites have been pouring in. Simonett Pereira started her fashion career at the age of 18 as a graphic designer. But it wasn't until she launched a blog in 2012 that her empire really began to bloom. Soon enough, Pereira found herself buying and selling clothing with a network of over 400,000 followers via ShopStyleMafia.com; a year later she launched her own brand and a Wynwood showroom (2324 N.W. Fifth Ave., Miami) and now Style Mafia is carried in more than 50 stores worldwide.
The 23-year-old entrepreneur will be front and center during Basel, as Style Mafia sets up shop in Pop-Up Alley at Freehand Miami (2727 Indian Creek Dr., Miami Beach) from December 4-7. Basel-goers will also witness an artistic collaboration between The Two's Duda Texeira and Valeria Krasavina and Pereira. (Follow @shopstylemafia for updates.)
But it won't just be work and no play. When she's not rubbing elbows with the art and fashion elite or paying a visit to Spinello Projects' Design District pop-up featuring Kris Knight’s Smell the Magic, you’ll find Pereira at these Miami spots:
For a cup of joe: “I don’t drink coffee but Panther is my favorite—they also have tea—and super close to my Wynwood showroom.” 2390 N.W. Second Ave., Miami, 305-677-3952
For a quick refuel: “Crumb on Parchment hidden behind the Marni store in the Design District has a great kale salad.” 3930 N.E. Second Ave., Miami, 305-572-9444
For drinks with out-of-town art folk: “The Broken Shaker at the Freehand Miami. Always."
For a non-sceney lunch spot: “Soya e Pomodoro in Downtown is one of my favorite non-sceney lunch spots. Great food, chill vibe, and the decor transports you to an alleyway somewhere in Italy.” 120 N.E. First St., Miami, 305-381-9511
For a "that's so Miami" hangout: “The Standard on the closing Sunday for Basel is one of my favorite Miami parties.” 40 Island Ave., Miami Beach, 305-673-1717
For a post-Basel relax remedy: “I always feel like I need an entire month to recoup from Basel madness. The Lapis Spa at The Fontainebleau is one of my favorites.” 4441 Collins Ave., Miami Beach, 305-674-4772
May 24, 2017