The Related Group's lifestyle and hospitality brand experts with new restaurants, condos, and beach clubs, proving Miami's growth knows no boundaries.
Designed by Arquitectonica with sleek Art Deco lines and curving balconies, Hyde Midtown Suites and Residences pairs luxury resort-style amenities with Miami condo living.
Nestled between the Design District’s über-luxury shops and gallery-laden Wynwood, potentially edgy yet diversely voguish Midtown is becoming Miami’s nattiest urban address. “It’s the coolest location—the Meatpacking District of Miami,” says Carlos Rosso, president of The Related Group’s Condominium Development Division. “Midtown is the closest thing to a pedestrian neighborhood we have in Miami.”
Rising in the midst of this burgeoning residential and shopping neighborhood is Hyde Midtown Suites and Residences, a hip collection of 60 hotel rooms and 410 condominium residences at NE First Avenue and NE 34th Street. Dezer, The Related Group, and hotelier SBE are collaborating on the 32-story luxury tower, designed with soft rounded corners and an Art Deco aura by the architectural firm Arquitectonica.
Like an amenity-filled cruise ship, Hyde Midtown offers boutiques, restaurants, and live entertainment at the ground-level Hyde Piano Bar Lounge. The seventh-floor pool deck has a bar and grill, private cabanas, and tennis and bocce courts. The pet-friendly building also boasts a media room, kids room, a Ciel Spa, and a fitness center with Technogym cardio and weight-training equipment and a yoga studio. A tech-savvy app provides on-demand access to concierge services such as housekeeping, in-room dining, laundry, babysitting, and shoeshines. Residents can use the Hyde Beach club at the SLS Hotel South Beach.
The seaside-chic Hyde Beach Kitchen + Cocktails makes guests feel like they’re right on the water.
David Rockwell’s interiors incorporate an “industrial chic” look with wood-like porcelain tile floors, open kitchens with European cabinetry, quartz countertops, and GE appliances. White porcelain tile baths have vessel sinks and frameless glass showers. Ceiling-to-floor glass doors slide open from living areas and bedrooms onto spacious terraces with glass and aluminum railings.
Prices range from $380,000 for an 831-square-foot one-bedroom to $2.4 million for a 2,600-square-foot penthouse.
Sixty percent of units are sold, mainly to Latin American investors. Many of the “higher than usual” 30 percent of American buyers rent nearby and “want to have a starter place in Midtown,” Rosso says. “People that live there love the area.”
Dezer himself bought two apartments. “It’s the best place in Miami to be that is not on the beach,” he says.
Hyde’s ever-expanding brand is also making its mark 17 miles to the north in Hallandale with Related Group and SBE’s hospitality concept Hyde Beach Kitchen + Cocktails. When you see the colorful and kitsch “beach ball” soaring over A1A, you’ll know you’ve arrived. A long, winding driveway takes you past Hallandale Beach’s iconic water tower to its newest addition on the edge of the sand. At night, the massive building is cloaked in darkness to protect the endangered sea turtles; this makes the view of the ocean even more spectacular.
The Pininfarina-designed multilevel and multipurpose beach club boasts an up-close-and-personal setting in which guests feel like they’re literally on the water. The SBE and Related Group collaboration pairs this spectacular optical illusion with culinary offerings envisioned by chef Danny Elmaleh (Cleo) and a bounty of creative cocktails such as the After Sunset Margarita (a seductively smooth variation of the margarita with an unexpected and buzzy ingredient, aloe vera) or A Perez Spritz, an apéritif made from Aperol, Passoã passion fruit liqueur, passion fruit purée, prosecco, soda water, and an orange slice, aptly named after Related’s Jorge Pérez, who dines here.
The first-floor spa and a forthcoming members-only club on the roof complete the offerings at this seaside-chic venue.
It’s all just a taste before the launch of Hyde Beach House Hollywood, a tower that will rise 40 stories above the Intracoastal Waterway and includes membership for owners to Hyde Beach Kitchen + Cocktails. Over 77 condo and 265 resort units will be nestled above one of the most exclusive beach clubs north of South Beach. Hyde Beach House Hollywood is betting on a cool urban vibe with an array of beach-inspired amenities, so much so the companies are fast-tracking construction with an estimated completion in 2018.