Since California legalized cannabis in November of 2016, other states have followed suit and an entire industry has sprung up to capitalize on the new burgeoning market.

Yet not many brands in the sprawling cannabis space have become public or have buttressed the careers of today’s most important cultural figures in the way that Ignite International has done with celebrity, marketing genius and CEO and founder, Dan Bilzerian.

Having once won $50 million in a single year of playing poker, Bilzerian has done something even more impressive. Launching Ignite just a year ago, the company has separated itself by being a product vertical leader in the THC and CBD space.

Selling products from vape pens to CBD oils, to fashionable apparel- each of which has become a frontrunner in its category- Ignite consistently remains one of the top contenders for dominance of the American lifestyle brand market.

Further adding to Ignite’s sphere of influence is Bilzerian himself. By hosting lavish Halloween parties and even pondering a 2024 presidential run, he has garnered the attention of a coalition of American media sites- led by TMZ- who fixate on his lifestyle and spread its appeal, its intrigues, its celebrity cameos, and yes its Ignite products to the public on a regular basis.

At this point, Ignite’s success and Bilzerian’s ubiquity in the news are seamlessly intertwined, propelling them both to ever greater heights. As viewed through such a lens, Ignite International cannot be looked at just a cannabis company- but is more accurately viewed as a commodity that symbolizes one of America’s most compelling lifestyle brand identities

You can keep abreast of Ignite’s latest releases on their website:

https://www.igniteinternational.co/, on Instagram @ignite, and catch stock surges at https://markets.businessinsider.com/stocks/ignite-stock.