Joining the masses moving to Miami, UK-born Clare Laverty leads the charge in promoting Swire Properties' Brickell City Centre.
After eight years in Hong Kong working for Swire Properties, Clare Laverty was asked to relocate to Miami to serve as the firm’s assistant vice president of marketing and public relations. Her reaction? “Excitement,” says Laverty, who was born in England and will oversee marketing for Brickell City Centre and the hotel EAST. “I’ve lived in London and Hong Kong—big, urban cities, which I’ve absolutely loved—but I’ve always had a real pull towards the ocean. The thought of being in sunshine with lots of fresh air and living on the beach was hugely appealing.”
Nowadays, it seems, few would disagree, as Laverty joins the mass of people moving to South Florida for a better quality of life. Equally appealing to her is her new job, which involves bringing more of that coveted urban lifestyle to our city. Swire first broke ground in Miami in 1979, when it developed Brickell Key, but with the $1.05 billion Brickell City Centre, the developer is taking Miami to new heights by creating the kind of mixed-use office, residential, hotel, retail, and entertainment property that has flourished in China.
“There are so many unique aspects that as a marketer, it’s a bit of a dream project,” says Laverty, who notes that Miami’s growing public transportation system and evolving metropolitan development make the city ripe for this concept. “[Swire] creates these hubs where people live and work and play, and that’s not been done here. It’s a model that is working, and I think Miami is an incredibly international city, so there’s no reason why it shouldn’t have the same.”
One of Laverty’s favorite things about Miami is the citywide enthusiasm for growth. “I feel a much stronger change in development here than I anticipated,” she says, “and this inherent optimism in the air from everyone about Miami and how Miami is evolving—that’s been a welcome surprise.”
In the two months she has lived in Miami Beach (her belongings are still en route from China), Laverty has already enjoyed visiting Pérez Art Museum Miami and become addicted to Panther Coffee, and she soaks in everything that Brickell, Downtown, Wynwood, and other neighborhoods have to offer. She favors runs on the beach and is looking forward to bringing her parents over from England to escape the winter. And she’s also discovering how to just go with the flow. “I’ve learned in the last few years not to make plans,” Laverty says. “I think life laughs at plans.” Spoken like a true Miamian.