With a corporate home in Miami, Santa Margherita USA is staking its claim as the Italian wine label that will never be too popular for its own good.

Close your eyes and take a sip. It smells sweet, drinks dry and is subtly sexy—it’s a wine you’d want on a first date or with a delicious meal. Now open. Say hi to your old friend, Santa Margherita pinot grigio. You know the straw-yellow hue and elegant, historic-looking label well. The crisp taste—a favorite alternative to chardonnay—instantly takes you back to epic boat parties and family birthdays. Because since the mid-’90s, Santa Margherita pinot grigio has been one of the bestselling imported wines in the country.

With a home base in Miami, Santa Margherita USA is expanding its portfolio while maintaining a commitment to both tradition and innovation. “You have to remember the past, but you have to look to the future,” says Stefano Marzotto, one of the four brothers who make up the generation now leading the wine group founded in Italy in 1935 by Count Gaetano Marzotto.

Santa Margherita wineries apply organic land management practices that contribute to the long-term health of the land.

The Marzotto family regards the company’s properties—which extend from Veneto to Tuscany, Sardinia and as far south as Sicily—and the varietals they produce as a “wine mosaic” that represents the best of Italy. In addition to the famed pinot grigio, the Santa Margherita label also offers a Prosecco Superiore (with the coveted DOCG status), sparkling rosé (made from the glera grapes used in prosecco, chardonnay and a small amount of malbec) and Chianti Classico Riserva (predominantly Sangiovese with the addition of merlot and cabernet sauvignon).

With organic farming principles and a focus on biodiversity, conservation and energy efficiencies in place, the Marzotto family is poised to lead the pack for another eight decades—if not more.