Coachella 2018 was sprinkled with epic moments, from Kendrick Lamar’s blockbuster set with SZA to Eminem’s return and the surprise cameos of Justin Bieber and Snoop Dogg.

Just as compelling, Coachella also provided a few major breakthroughs in the fashion space, none better exemplified than the movement from Yoins Collection.

Spearheaded by blockbuster endorsements from Coachella fashion icons such as Rose Bertram, Michele Maturo, and Kara Del Toro, Yoins became an overnight sensation and spread virally to millions of fashion fans worldwide.

It’s truly amazing how fast events and brands can blow up at Coachella and become cultural staples. And that is exactly what appears to be happening with Yoins as its Yoins x Coachella Collection has now become the collection of choice for festival goers this year