The “American Dream” of owning a home has long been the backbone of the United States, but for many millennials today, this dream has changed. No longer does owning a home translate to opportunity for upward social mobility, as desired liberty and prosperity generate from alternative motives in this new era.

This generation’s shifting aspirations are changing how younger people live, work and consume. Amongst the initial tech companies to keep up with this ever-changing environment is Zumbly, a beta platform that allows consumers to navigate the real estate sector to find homes that build wealth, not debt.

Compared to previous generations, millennials are more prone to rent apartments in urban areas as opposed to owning a home. With the high costs associated with mortgages and maintenance, many consumers are not left with a choice. Offering a solution to this problem, and providing the desired freedom to these consumers, Zumbly shifts the real estate market.

Initially, Zumbly started as a tool for investors, but founder and real estate investor, Jeb Carty, quickly realized the scope of possibility for this platform far exceeded investment assistance. Now positioned as a hybrid model between an investor tool and a smarter way to buy for consumers, Zumbly offers groundbreaking real estate alternatives in the Los Angeles and Chicago markets and plans to expand nationally in the US and internationally in Australia in the upcoming Q2 of 2019.

Zumbly operates on the belief that consumers need to change their approach to buying homes—buying smart and knowing that your home will be a great rental property when you decide to upgrade, move to another state or god forbid lose your job. Zumbly generates a real-time score based on over 500,000 calculations where homes in each city are weighted and scored against each other and shows consumers how much money they can make with both short-term and long-term rentals on a property, serving as the ideal tool in the changing marketplace.